eCommerce SEO: Ways to Optimize Product Pages

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Are you aware of the fact that 39% of all global eCommerce traffic comes from search?

Yes, it actually does.

In fact, this is one of the critical reasons why your eCommerce website needs to appear in SERPs or you may completely miss the chance of being discovered by interested customers. To further highlight the importance of eCommerce SEO, consider the fact that 93% of all online experiences begin with a search engine.

By examining these statistics, one thing becomes abundantly clear: It’s incredibly important for you to have a sound understanding of SEO for eCommerce and that you apply key principles when creating your product pages.

When done well, SEO allows you to reach your target audience without paying for ads. Of course, getting people to your website is only half the job. Once they find you, you need to impress them with engaging videos, images and more.

Nevertheless, as a reader of this blog, means you’re a savvy marketer and know any shortcuts can be dangerous. Thus, it’s important to adopt ways that not only improve the SEO of products pages but leave a long-lasting impact. So what are those refined practices for product pages?

We’ll tell you.

eCommerce SEO

Use Compelling Photos and Videos
97% of page-one results on search engines have at least one image. Further, 33.16% of people prefer multiple photos while 58.03% prefer viewing the product in 360 degrees. And why won’t they? After all, images and videos are the driving forces behind purchasing a particular product.

Thus, it’s important o use high-quality images that highlight the product’s features. You can also include lifestyle images of the product so that the customers can imagine it in their own lives and form an emotional connect.

Similarly, including videos in the form of commercials, informative DIYs or demos tells people how a particular product will fit into their lifestyle. All this together motivates the customer to buy the product he desires without any doubts and fears.

Provide Detailed Content
What if we tell you that 88% of shoppers consider detailed product content an important aspect of buying?

Yes, this is the force of content. Apart from product photos and videos, you need to provide in-depth information about the product’s specifications, features, benefits and so on.

Tweak your content in a way that it is both useful and engaging. For instance, you can use catchy headings or sub-headings and bullet points to make it easily readable.

Further, make sure the page content is optimized for SEO with relevant keywords and phrases so that it ranks better in SERPs.

Optimize for Mobile
By 2021, mobile eCommerce sales are expected to account for 54% of total eCommerce sales. In fact, the mobile browser was the first choice of online searches for 44% of US adults in 2018. Thus, in order to maintain a great customer base and of course sales, it is the need of the hour to optimize your site for mobile.

Moreover, Google’s mobile-first indexing update necessitates optimizing websites and product pages to enhance user experience across multiple devices while helping customers to buy anytime, anywhere with secure checkouts.

Gain Trust with Customer Ratings and Reviews
Honest product reviews and ratings are again the major driving force behind customer purchase. Modern shoppers trust online reviews as much as they do personal recommendations. In fact, 86% of consumers read reviews for local businesses (including 95% of people aged 18-34).

Happy and satisfied customers usually leave a review. In case they don’t, you can ask the same through a polite and friendly mail. Make sure to include the necessary instructions and links.

Further, don’t get scared of bad reviews. Rather, consider them as suggestions for improvement. A healthy ratio of positive and negative reviews brings authenticity to your website. Upon resolving customer grievances, you can politely ask them to edit their review in your favor. Doing so will help you build loyalty and credibility.

Employ SEO Best Practices
A handful of SEO best practices needs to be followed for an engaging eCommerce website.

  • Include primary keywordsin your product page’s title tag and meta description.
  • Use internal links to help customers in exploring your websiteand search engine bots to crawl
  • Keep your content updated, original and appealing.
  • Use rich snippets to help search engines find out information on each of your web page.
  • Ensure product imagesinclude optimized image ALT text

Voice Search Optimization
With an increasing number of people using digital assistants on a daily basis, optimizing your product pages for voice search is crucial for SEO success. 82% of smartphone shoppers conduct “near me” searches, with more than 50% of those searches resulting in a store visit.

Before you optimize for voice search, make sure to use words that are long and conversational. The reason being: the way we speak while searching a product or service tends to be more descriptive. For example, when searching for a web and mobile development company, the searcher is likely to use a phrase such as “best web and mobile development company near me” or “find an expert web developer near me.”

It is, therefore, recommended to use commonly used phrases in your title tags, meta description, internal links and anchor text.

Conclusion
It goes without saying that a number of variables determine how well your product pages end up ranking. As a result, this can seem a little arduous, especially if you’re new to the game.

But by addressing the right aspects of SEO, you can cover everything and maximize your visibility in search engines, while simultaneously providing a remarkable user experience.

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