Tips to Prepare a PrestaShop Store for Holiday Season


The holiday season is the most important time for a PreShop store owner to earn more. It is a golden opportunity that no shop owner wants to miss. As Christmas is near, I would like to share some tips through which you can prepare your store for holiday season in advance.

1. Promotional Calendar

The first requirement is to create a promotional calendar for your eCommerce site. This Promotional Calendar is an alarm of all deals and promotions you are offering during the season. In this calendar, you have to frame the various holiday deals and promotion offering to the customers. The best way of dealing calendar effectively is that divide your it into separate marketing channels and assign each holiday campaign appropriately across the time frame.

2. Be cool in Social Media Promotions

Promotion is the basic part of marketing activities and you are probably doing the same for your eCommerce business. But if you are thinking that social media is an outstanding platform for sales, then you are totally wrong as social media promotion doesn’t always increase your sales, especially if you are a small business owner. The place is already saturated with bigger online process for e-shoppers.

3. Emails approach during the Holidays

Sending emails to the new and old customer during the holiday season can boost the sales of your PrestaShop eCommerce store. Send them personal emails, greetings, and coupons. Contact them early, before most people begin thinking about the holidays, as it can help you to get their attention. The best thing you could do to improve this email process is integrating your promotional calendar into your emails.

4. Determine your ad channels wisely

Every PrestaShop online store needs to choose their ad channels strategically. Always plan before selecting ad channel, your selection of ad channel draws the future graph of the sales growth.
The major popular ad channels are:

  • Email
  • Blog posts
  • Facebook Ads  etc.

By following these tips you will able to earn more during the holiday season through your eCommerce website. You will help in getting traffic at a tremendous traffic which in result increases your revenue. So don’t let your holiday opportunity go in vain, just try these tricks and take maximum advantage of it.

If you are looking out for any assistance to get these changes done, contact me. I’ll work with you to get your PrestaShop Store holiday ready.

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