In modern days, an eCommerce store is a necessity rather than a fashion as it gives you the advantage to manage your business from anywhere in the world. You must maintain an eCommerce store to streamline online shopping of your business. From my years of experience as a Prestashop developer, I would say, you have to be mindful of a few fundamental aspects of an eCommerce store before designing-
- A proper domain name– You should know the importance of a domain name as it will establish your definite identity on the internet. It should be keyword based synonymous with your products or services. It will invite maximum traffic to your online store and will help in the conversion. Apart from it, a domain name helps in many other ways to complement your business.
- Automated shipping and inventory management- Once your business expands, you should streamline your shipping and structure of logistics by incorporating automated inventory and order management facilities. This will help in the fast and smooth management of the order and delivery of goods. If you cannot manage it on your own, you can outsource the service from a logistic company as well.
- An attractive payment option– A safe and secured payment gateway will help customers to enjoy the shopping experience. Using a standard payment option in the beginning will help you to win the trust and loyalty of your customers and slowly you can integrate more options based on their preference.
- Earning a constant flow of traffic to your site– Earning the traffic to your online store is one of the vital aspect of your business to become successful. For that, you must build a proper SEO strategy to maximize your site contents. At the same time, you must constantly update your site by adding new products and services and altering the product descriptions. Do not overlook the social media sites as you can gather valuable information about your customers and engage in a conversation with them.
Prestashop allows you to experiment with your eCommerce store development at an absolutely free of cost and this is a reason to be cherished for all the beginners.