PrestaShop in Italy – The Trending eCommerce Platform Choice

Prestashop developer italy

More than 300K eCommerce websites across the globe trust PrestaShop. Italy alone has 20,659 eCommerce websites built using the PrestaShop CMS. If you are thinking of launching your eCommerce business in Italy, PrestaShop is your go-to option. But do you know what PrestaShop is?

PrestaShop is an open-source e commerce platform based on the freemium model. The PrestaShop eCommerce platform is available under an open-source license and developed using the PHP programming language. It supports the MySQL database management system and significantly depends on the Symfony PHP framework.

Here’s How PrestaShop Started as an eCommerce Platform?

PrestaShop started as a student project in 2005 in EPITECH IT in Paris and was initially named phpOpenStore. Back then, it was made available in two major European languages, English and French. Two years later, in 2007, it was transformed into an established company PrestaShop SA by Igor Schlumberger and Bruno Lévêque.

The PrestaShop venture was created to simplify e-commerce for businesses, entrepreneurs, and everyday folks needing more technical knowledge. Soon PrestaShop became a rage among business organizations and kept on achieving several praiseworthy accolades.

PrestaShop earned 7th place in the world for open-source eCommerce software by by the end of 2009. It was also the winner of the CMS Award for Best eCommerce Solution for SMB and Best eCommerce Solution for Enterprise in 2014 (People’s Choice). Before we inspect the rise and popularity of PrestaShop, let’s review the current scenario of eCommerce businesses in Italy.

eCommerce in Italy

As of 2021, the European nation has a penchant for the internet, and more than 82% of the total population is active over the internet. According to the Europe eCommerce report 2022, more than 50% of the Italian population prefers online shopping. Overall, Italy holds one of the fastest eCommerce growing markets in Western Europe.

The eCommerce revenue is expected to surpass US$60.14bn in 2023. Moreover, as per the latest research, the nation holds an annual growth rate (CAGR 2023-2027) of 12.63%. This sets e-commerce as a viable business option in Italy.

PrestaShop Expansion in Italy

Prestashop Italy

  • The total number of PrestaShop stores in Italy is more than 20K.
  • The number of live PrestaShop stores in Italy is 15,050 and counting.
  • PrestaShop stores in Italy witnessed a rise of 7% year-over-year in 2022 Q4.
  • The rise in quarter-over-quarter for PrestaShop stores in 2022 was 2%.
  • The major three product categories of Prestashop stores in Italy are apparel products (7.4%), Home & Garden products (4.1%), and Food & Drink products (3.5%), which are followed by beauty & fitness-based products and sports products.
  • Around 70% of all PrestaShop stores share contact numbers and emails on their website.
  • Campania, Lombardy, Emilia-Romagna, Veneto, and Lazio are the leading five provinces with the highest number of PrestaShop stores in Italy.
  • The most popular pagamento methods for online purchases in Italy involve a debit or a credit card. Notably, debit or credit cards accounted for 32% of all ecommerce evento in 2021.


PrestaShop is clearly one of the ruling platforms for launching your online store. A web agency can create an advanced e commerce store over the PrestaShop platform.

Top eCommerce Stores in Italy Using PrestaShop 

As of 2023, thousands of eCommerce stores in Italy are using PrestaShop. Some of the renowned PrestaShop-based e commerce stores in Italy are:


Wrapping Up

That was all about the PrestaShop in Italy. The intuitive use of Prestashop, combined with high customization options, native marketing tools, and an SEO-friendly structure, makes it a dominant eCommerce platform.

Any business looking forward to launching an e commerce business can use PrestaShop for a scalable and user-friendly website. Hire a PrestaShop developer to transform your business idea into a successful e commerce store.

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