PrestaShop : Highlights and Features


Being among the most adored eCommerce platforms, PrestaShop never fails to satisfy its users. With its new updates and releases, the PrestaShop community keeps on evolving. Right from the idea selection phase to implementation, the community claims to be committed to developing new innovations through collaborative working. With this in mind, they released PrestaShop and said:

 “We are proud to unveil this release to our community, with its wealth of new features for our merchants. It promises significant gains in productivity and performance, and is a real step forward in terms of Mobile and Social Networks.”

The release certainly has brought some amazing features and benefits for the development world. Be it a development agency or a PrestaShop 1.7 developer, everyone has been using it to its maximum potential. Though some might call it a minor release, but, the improvements and innovations have significantly helped online stores in reaping innumerable benefits.

So, why not get acquainted with some of those improvements? Without wasting a single minute, let’s go through the journey.

SEO Improvement in Category Page
It includes changes to the pages for categories, brands & suppliers, content (CMS). This gives an added advantage in terms of SEO rankings for stores since they are better recognized by search engines.

  • The first page no longer has a duplicate URL with&page=1
  • The category block is no longer displayed after the first page
  • Improved default URLs for brands & suppliers
  • Helper card in SEO & URL page

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Google Dynamic Preview
Meant for a product page, this ensures that tags are completed and positioned in the right way.

PrestaShop 1-7 

Specific Prices
The new version brings a simplified pricing process. Rather than modifying  specific prices for every sale or promotion, the merchants can change the specific prices created for their products (including dates, countries, combinations, etc.), within a few clicks. This, in turn, will make it easier to set up promotional activities throughout the year.


Physical Stock Management
This feature allows to indicate in PrestaShop back office a product storage location (warehouse, isle, shelf, etc.), simplifying the store logistics massively.

New languages
Six new languages including Arabic, Bosnian, Galician, Hindi, Latvian and Mexican Spanish are now a part of PrestaShop installation – making a total of 43 languages in the software installer.


Notifications, being an integral part, is split into two categories:

  • Updates to receive notifications for the functions that need to be updated to their latest version.
  • Alerts to receive notifications about any alerts requiring a rapid response (e.g. if a module needs to be configured or, more rarely, if it is corrupt).

Apart from these, PrestaShop introduced some new modules:

  • Buy Button Lite: Ideal for boosting conversion rates and high-quality traffic, this functionality generates Buy buttons for content pages (blogs/emails/ videos) that send the user directly to the shopping cart. It generates links to be added to blog content, to an email campaign or to Facebook or YouTube posts, that redirects visitors to their shopping cart in the merchant’s online store.
  • Favicon Notifications: Notifications of new orders for processing, new messages or new clients are no longer hidden in the back office! Simply select which notifications are relevant to you, and these will appear directly on your browser tab.
  • Official Pixel Facebook: This module makes it possible to export a product catalog automatically to a Facebook Business Manager account.
  • Google Sitemap:This helps in generating an .xml file containing the set of pages for a website. It serves as a crucial important tool for improving how Google interprets a website’s tree structure and thereby optimizes SEO for your eCommerce store.
  • Cross-selling: Helpful in boosting the average cart value – the tool displays the frequently bought together products just below the product – on the product page.
  • Products viewed: This module promotes the add-to-cart feature by displaying recently viewed products on the product page.

 This is all about the PrestaShop features and add-ons.

Each and every feature seems extremely beneficial for online businesses, irrespective of the size and type. In case your thoughts are cloudy, we are here to offer you a clear sky. From consultation to PrestaShop development to PrestaShop 1.7 module development, we are your ultimate stop. Get in touch and see for yourself.

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