How To Build Strong Customer Relationships

Over the years, as a freelancer, I’ve come across a lot of clients who overlook the importance of building customer relations, which would later cost them dearly in terms of their customer base and rate of conversion.


Customers are the prime driving force of any business. While it is crucial to acquire new customers, it is equally important to build a strong and everlasting relationship with your existing customers. Nourishing the clients dedicated to your business has a lot of benefits in the form of returning clients and word-of-mouth referrals. Establishing an emotional connection in a personal, caring way will lead to a lasting brand loyalty. Here I’ve put together 4 points to help you build a long-term customer relationship and give your business a clear outline.

Sharing Is Caring
Social media is a strong medium that allows real-time two-way communication. It gives a brand the right platform to tell its story and connect with the customers at a deeper level. Use popular platforms such as Facebook, Twitter, and Instagram to keep customers posted about the latest happenings on your store and upcoming offers. If a customer tags you in a post or image, using your product, make it a point to share them on your own social media (with their permission, of course!).

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Listen To Your Customers
Customers can reach out to your business via platforms like Twitter and Facebook. Social media is also a great medium to access your customer’s candid thoughts and provides an opportunity to listen and respond to their feedbacks or queries. A timely reply to them will give a personal touch to the customer service and will help strengthen their loyalty. Include a survey or “Contact Us” page on your website to provide your customers with an easy channel to voice their opinions or any concern they might have.

Furnish a Great Experience
One of the sure shot ways to ensure a strong impression and inspire loyalty is by providing a great experience and commendable service at every step. After a customer completes a purchase, send them a personalized message to thank them and connect with them. If the item they have purchased requires a special handling or specific instructions, make sure to pass that along too. Also, send them proper communication with updates on order and shipping, giving them a peace of mind on the status of their order.

Give Back
Customers are the lifeline of your business and sometimes it is crucial to show your gratitude for their support and loyalty. Giving back to your loyal customers is a way to value their dedication and encourage them to come back for more. You can send emails to your regular customers about the upcoming sales, give out coupons or discounts to the biggest spenders or provide a discount when a customer shops for a certain amount on your store.

I love helping businesses create their brands and get a higher rate of conversion. Creating loyal customers isn’t as difficult as it may sound. Just do the right things and you will be on your way to building a strong customer relationship with loyal customers coming back to your business for more. I hope these tips will help you bolster a strong client relationship and get your business many word-of-mouth referrals.

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