6 Reasons Why eCommerce is Important for your Business

The shopping scenario has completely changed in the past few years. Customers have happily switched from visiting stores and spending hours there to buying stuff from the comfort of their home and getting it delivered to their doorstep. Therefore for any business owner trying to increase the revenue, adding eCommerce to their business offerings is a smart choice.

eCommerce Store

According to a report published by Statista, the global retail eCommerce sales amounted to 3.5 trillion dollars. And it is expected that the e-retail revenues will grow to around 6.54 trillion US dollars by the year 2022. These figures speak about the popularity of eCommerce stores around the world.

Now let us try to understand the importance of eCommerce sites for any business owner and how you can benefit from it.

Easy and convenient

Setting up and running an online business is much easier compared to managing a brick and mortar store. Moreover, the online store is available 24*7 on all 365 days of the year compared to the physical store that has fixed timings and days. Therefore have an online storefront allows your customers to shop as per their convenience and time. This accessibility helps to improve the number of sales thereby boosting the overall revenue.

Go global

Unlike a physical store that can be accessed by people in a limited geographical area, an online store does not have any geographical limitations. You can easily expand your reach and target audience across the globe by setting up an eCommerce site. Moreover, by choosing eCommerce platforms that provide multi-lingual and localization options you can break any barriers that come between your business and your global customers. Customers sitting in any part of the world can buy your products which provides the opportunity to increase your outreach.

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Expand your business

Having an eCommerce store makes it easier to expand your business and tap new opportunities. You can simply increase your product listing to sell your new product range or offer custom discounts and sales. Moreover, you don’t have to set up multiple stores as your business grows. Having a single online store can allow you to serve your entire customer base. Therefore, you can scale up your business easily without making any large investment.

Attract new customers

You can add a lot more new customers through your online store. Compared to a brick and mortar store that is known to a limited number of people, the internet provides you the opportunity to reach millions of customers worldwide. Moreover, by making your site SEO friendly and improving your search engine results, you can easily increase your customers. Apart from this, social media and social sharing can also enable your online site to get more exposure.

Lower cost

If you compare the overhead and expenses involved in setting up a physical store to the online store, the latter is a money saver. You don’t need a physical space at various locations to display your products. Just simply upload the picture and details on your eCommerce site and it is done. Moreover, you need fewer employees to manage an online site when compared to a physical storefront.

Low overhead and risks

For startups or business owners having a limited budget, setting up a brick and mortar store can be a costly and risky decision. However, with an online store, you can start with less budget and then expand your business accordingly. With less overhead, you can sell your products at a competitive price that will allow you to attract more and more customers.

Final say

With the above-mentioned points, it becomes pretty much clear that having an eCommerce site can be a great way to expand your business. It allows your business to reach people across the world at their convenience thereby allowing you to make more money. In case you are interested to get an eCommerce site build, you can get in touch with us.

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