![\"Successful](\"https:\/\/prestawebdev.newsoftdemo.info\/blog\/wp-content\/uploads\/2020\/04\/Successful-PrestaShop-Store-3.jpg\")
<\/p>\nReading this article implies that you have already installed and developed your online store. First of all, kudos!<\/p>\n
Now, this also means you have a domain name, a pool of ideas, hopes and of course intention to succeed. But what\u2019s left? There is a lot\u2026 A LOT!<\/p>\n
<\/p>\n
This is the starting. You need to set up and customize your store to make it operational, get customers, drive sales and make profits. Yes, it is a long way to go and sometimes can be exhausting too but don\u2019t worry.
\nHere are a few essential (but not exhaustive) steps to set you on the right track.<\/p>\n
Let\u2019s pull off!<\/p>\n
Maintenance Mode<\/strong> To help you more, PrestaShop<\/a> comes with a list of modules that let you add a countdown to your maintenance mode. One such addon is \u201cMaintenance with countdown mode module\u201d.<\/p>\n This can be handy if you want to promote a store launch campaign before it goes online.<\/p>\n Configure Languages<\/strong> Organize Catalog<\/strong> The first step is to create categories and sub-categories in your catalog. This will help users in easily finding the products they want.<\/p>\n Think about your store\u2019s current structure and the changes that you might want to make. Try sticking to top-level categories and avoid \u201csub-categories of sub-categories\u201d since they add a step when searching for a product. In case you have a huge catalog, don\u2019t forget to set up a rich menu and faceted navigation.<\/p>\n next step is to add products and their respective descriptions. Try providing relevant images along so that customers are easily convinced. Remember to include search engine keywords or search intent keywords for more traffic. Static Content<\/strong> – Terms and Conditions<\/strong> – About us<\/strong> This page lets you introduce yourself, your products and your values. Make sure to create an informative and innovative “About us” page!<\/p>\n – Contact form<\/strong> The\u00a0secure payment\u00a0and\u00a0delivery\u00a0pages already exist on PrestaShop. Simply customize them according to your needs.<\/p>\n Set Up Payment Method<\/strong> Set Up Shipping Method<\/strong> Further, set up the price or weight bands so you can\u00a0adjust shipping fees\u00a0according to the products you sell and the choices you make (for example, free shipping over $50). Think, rethink and then create carrier rules!<\/p>\n Add Logo<\/strong> Create an engaging and meaningful logo which will appear on your store, your emails and your invoices. Check and Go<\/strong> Fix all the bugs and issues, if any, for a seamless experience and business.<\/p>\n Besides, these picking up the right theme, activating modules, integrating videos and integrating third-party extensions must also be considered.<\/p>\n Once you are done with all of this, it\u2019s time to welcome your customers and take your first orders.<\/p>\n But remember, your journey doesn’t end here. You must constantly work on improving the customer experience!<\/p>\n Here are some relevant post:<\/strong><\/em><\/p>\n How To Ensure The Security Of Your PrestaShop Store<\/a><\/p><\/blockquote>\n
\nYou might be afraid of losing your customers during store set up. Well, thanks to the maintenance mode. It lets you work on your store in peace. Once you set this mode, your customers will see a page letting them know that you are making changes to your site. You can easily carry out tests and changes without your clients noticing.<\/p>\n
\nIn case you are looking forward to selling abroad, you must translate your store into diverse languages so that visitors with different dialects can understand your products and make a purchase.
\nDo this by adding a language to your store and translating all your categories as well as products. Further, your site\u2019s back office also needs to be configured. Find out how.<\/p>\n
\nThis is perhaps the most crucial aspect. Structuring the catalog, drafting product descriptions, choosing images for your products: all of this must be well thought out.<\/p>\n
\nYou should also pay attention to the quality of product photos, which is extremely important for online buyers.<\/p>\n
\nThis includes creating pages such as:<\/p>\n
\nThe T & C\u2019s define the rules of your store. Everything from payment to shipping to returns to exchanges must appear on this page.<\/p>\n
\nYou are a complete stranger to your customers. Why would anyone buy from you if they don\u2019t know anything about you?<\/p>\n
\nYour contact page serves as the medium of interaction. It let you connect and interact with your customers while helping them with their queries. So leave an everlasting impact!<\/p>\n
\nIt is important to offer your customers various payment options. Being restricted to only cash or card might result in cart abandonment. Further, ensure all the methods offer a sense of security. Know how to set up your payment methods.<\/p>\n
\nBefore you set up a shipping method, decide which carrier you want to work with. Remember, different countries have different habits!<\/p>\n
\nOnce you are done with the back office, it\u2019s time to pay attention to the store\u2019s appearance. This lays the foundation of your online business.<\/p>\n
\nDon\u2019t create your logo in haste, rather take time and set it right!<\/p>\n
\nNow that you have taken the time to set up your store, you need to make sure that everything functions well. Browse through your pages, test your customer journeys, try to buy or fill a form. In other words, step in the users\u2019 shoes for a while and see how it feels.<\/p>\n