{"id":2141,"date":"2020-04-09T08:42:54","date_gmt":"2020-04-09T08:42:54","guid":{"rendered":"https:\/\/prestawebdev.newsoftdemo.info\/blog\/?p=2141"},"modified":"2020-04-10T11:40:08","modified_gmt":"2020-04-10T11:40:08","slug":"how-to-improve-the-ux-of-your-prestashop-store","status":"publish","type":"post","link":"https:\/\/www.prestawebdeveloper.com\/blog\/how-to-improve-the-ux-of-your-prestashop-store\/","title":{"rendered":"How To Improve The UX Of Your Prestashop Store?"},"content":{"rendered":"

Why is user experience important? When visitors visit your website, their experience will dictate whether or not they want to come back. Similar to how a dining experience can be influenced by a server, a user\u2019s experience on your site can be swayed by good or bad design. In this article, we will talk about improving your UX because it\u2019s the survival of the fittest.<\/p>\n

\"UX<\/p>\n

User experience (UX) has a direct relation with the future of retail. Because of the rapid progression and fierce competition, it has become obligatory for online businesses to improve the UX of their online shops; otherwise, they might lose their customers to competitors. It wouldn\u2019t be wrong to say that UX is essential for survival growth.<\/p>\n

Not only does good UX aids in growth, rather leaves a positive impact on visitors\/users\/prospects and garners customer loyalty. One strong reason is the endless choices that customers have. One bad experience simply means resuming shopping elsewhere. Why would anybody waste time or struggle with a slow and complex interface?
\nNow the better question is,<\/p>\n

WHAT CAN BUSINESSES DO TO ENSURE A GOOD UX?<\/strong><\/h3>\n

Basis our experience, below mentioned are some of the most effective approaches which can help you improvise your UX and ultimately experience increased revenue and conversions:<\/p>\n

Focus on Personalization<\/strong>
\nDue to innumerable options to choose from, personalization in eCommerce has become more important than ever. It helps brands in making a strong relationship with customers by personalizing their shopping experience.<\/p>\n

Great eCommerce UX is all about providing customized suggestions to users based on their past behavior.\u00a0Product recommendations that are based on past purchases of the users increase the relevant content on your site and enable your users\u00a0to discover new products they will possibly like. Further, a section with the title \u201cCustomers Who Bought This Product Also Viewed\u201d can also prove as an excellent example of simple UX personalization. All this will raise conversions and provide a pleasant user experience.<\/p>\n

Pro-tip:<\/strong> Adding simple recommendation sections can assist you in accomplishing a similar objective without much investment<\/p>\n

Avoid Pressuring Users with Forms at the Very Start<\/strong>
\nYour interface\u00a0must be designed in a manner that whatever data is required must take place over some time. Blocking users path of users with multiple fields for information as soon as they open your site will only make them leave. Make sure your business makes it easy for users to enter any kind of data or information at their convenience.<\/p>\n

Boost and Optimize Page Speed<\/strong>
\nUX depends on the speed of loading and processing. People do not like to wait for more than three seconds for a page to load. The better the\u00a0speed of the page, the better will be the user experience.\u00a0Make sure<\/p>\n