{"id":2007,"date":"2019-08-12T11:53:10","date_gmt":"2019-08-12T11:53:10","guid":{"rendered":"https:\/\/prestawebdev.newsoftdemo.info\/blog\/?p=2007"},"modified":"2021-12-31T11:01:59","modified_gmt":"2021-12-31T11:01:59","slug":"ecommerce-seo-ways-to-optimize-product-pages","status":"publish","type":"post","link":"https:\/\/www.prestawebdeveloper.com\/blog\/ecommerce-seo-ways-to-optimize-product-pages\/","title":{"rendered":"eCommerce SEO: Ways to Optimize Product Pages"},"content":{"rendered":"

Are you aware of the fact that 39%\u00a0of all global eCommerce\u00a0traffic comes from search?<\/p>\n

Yes, it actually does.<\/i><\/em><\/p>\n

In fact, this is one of the critical reasons\u00a0why your eCommerce website needs to appear in SERPs or you may completely miss the chance of being discovered by interested customers. To further highlight the importance of eCommerce SEO, consider the fact that\u00a093% of all online experiences\u00a0begin with a search engine.<\/p>\n

By examining these statistics, one thing becomes abundantly clear: It\u2019s incredibly important for you to have a sound understanding of SEO for eCommerce and that you apply key principles when creating your product pages.<\/p>\n

When done well,\u00a0SEO\u00a0allows you to reach your target audience without paying for ads. Of course, getting people to your website is only half the job. Once they find you, you need to impress them with engaging videos, images and more.<\/p>\n

Nevertheless, as a reader of this blog, means you\u2019re a savvy marketer\u00a0and know any shortcuts\u00a0can be dangerous. Thus, it\u2019s important to adopt ways that not only improve the SEO of products\u00a0pages\u00a0but leave a long-lasting impact. So what are those refined practices for product pages?<\/p>\n

We\u2019ll tell you.<\/p>\n

\"eCommerce<\/p>\n

Use <\/b><\/strong>Compelling <\/b><\/strong>Photos and Videos
\n<\/b><\/strong>97% of page-one results on search engines have at least one image. Further, 33.16% of people prefer multiple photos while 58.03% prefer viewing the product in 360 degrees.\u00a0And why won\u2019t they? After all, images and videos are the driving forces behind purchasing a particular product.<\/p>\n

Thus, it\u2019s important o use high-quality images that highlight the product\u2019s features. You can also include lifestyle images of the product so that the customers can imagine it in their own lives and form an emotional connect.<\/p>\n

Similarly, including videos in the form of commercials, informative DIYs\u00a0or demos tells people how a particular product will fit into their lifestyle. All this together motivates\u00a0the customer to buy the product\u00a0he desires without any doubts and fears.<\/p>\n

Provide Detailed Content
\n<\/b><\/strong>What if we tell you that 88%\u00a0of shoppers consider detailed product content an important aspect of buying?<\/p>\n

Yes, this is the force of content. Apart from product photos and videos, you need to provide in-depth information about the product\u2019s specifications, features, benefits\u00a0and so on.<\/p>\n

Tweak your content in a way that it is both useful and engaging. For instance, you can use catchy headings\u00a0or sub-headings\u00a0and bullet points to make it easily readable.<\/p>\n

Further, make sure the page content is\u00a0optimized for SEO\u00a0with relevant keywords and phrases so that it ranks better in SERPs.<\/p>\n

Optimize for Mobile<\/b><\/strong>
\nBy 2021, mobile eCommerce sales are expected to account for\u00a054% of total eCommerce sales<\/a>. In fact, the mobile browser was the first choice of online searches for\u00a044%\u00a0of US adults\u00a0in 2018. Thus, in order to maintain a great customer base and of course sales, it is the need of the hour to optimize your site for mobile.<\/p>\n

Moreover, Google\u2019s mobile-first indexing update necessitates optimizing websites and product pages to enhance user experience across multiple devices\u00a0while helping\u00a0customers to buy anytime, anywhere with secure checkouts.<\/p>\n

Gain <\/b><\/strong>Trust with Customer Ratings and <\/b><\/strong>Reviews
\n<\/b><\/strong>Honest product reviews and ratings are again the major driving force behind customer purchase. Modern shoppers trust online reviews as much as they do personal recommendations. In fact,\u00a086%\u00a0of consumers\u00a0read reviews for local businesses (including 95% of people aged 18-34).<\/p>\n

Happy and satisfied customers usually leave a review. In case they don\u2019t, you can ask the same through a polite and friendly mail. Make sure to include the necessary instructions and links.<\/p>\n

Further, don\u2019t get scared of bad reviews. Rather, consider them as suggestions for improvement. A healthy ratio of positive and negative reviews brings authenticity to your website. Upon resolving customer grievances, you can politely ask them to edit their review in your favor. Doing so will help you build loyalty and credibility.<\/p>\n

Employ SEO Best Practices
\n<\/b><\/strong>A handful of SEO best practices needs to be followed for an engaging eCommerce website.<\/p>\n