{"id":1992,"date":"2019-07-18T07:44:31","date_gmt":"2019-07-18T07:44:31","guid":{"rendered":"https:\/\/prestawebdev.newsoftdemo.info\/blog\/?p=1992"},"modified":"2021-12-31T12:03:28","modified_gmt":"2021-12-31T12:03:28","slug":"rich-snippets-how-to-make-your-prestashop-store-rank-higher","status":"publish","type":"post","link":"https:\/\/www.prestawebdeveloper.com\/blog\/rich-snippets-how-to-make-your-prestashop-store-rank-higher\/","title":{"rendered":"Rich Snippets: How to Make Your PrestaShop Store Rank Higher"},"content":{"rendered":"

Google is a behemoth when it comes to product searches, and we all know it!<\/i><\/em><\/p>\n

With the sheer amount of people, a mouth-gaping 63,000 per second, \u00a0searching for products and product reviews on Google,\u00a0getting to the top of the SERPs should be a priority.<\/p>\n

Luckily, Google itself offers a vast range of features and tools that, when used effectively, reap unprecedented results. One such way is rich snippets. This Google feature, although not widely used by many eCommerce sites, help\u00a0set your product pages\u00a0apart from the competition. And this is what exactly an online business wants: to differentiate itself from others in the same industry.<\/i><\/em><\/p>\n

Before you wonder what exactly are these, we\u2019d like to pop that bubble.<\/p>\n

What Are Rich Snippets?
\n<\/b><\/strong>Rich Snippets, as they are commonly known, are bits of structured data\u00a0that help search engines to easily understand your site data and organize that information in a user-friendly way. They are integrated into your website and make your pages appear in the SERP of search engines along with extra features.<\/p>\n

The type of information can vary: consumer opinions, people, ratings, products, prices, establishments, recipes, events, music, 5-star ratings, etc.<\/p>\n

Let\u2019s make it clear with an example:<\/p>\n

\"Rich<\/p>\n

Well, the reviews, ratings and images certainly leave a positive\u00a0impact on the user\u2019s mind. Doesn\u2019t it?<\/p>\n

Ask for yourself: W<\/i><\/em>ould you rather prefer a recipe with some reviews or no reviews? <\/i><\/em><\/p>\n

Next comes,<\/p>\n

Why Are Rich Snippets Important For Your PrestaShop Store?
\n<\/b><\/strong>What\u2019s even\u00a0more\u00a0important than rankings is the opportunity rich snippets give you to stand out in the search results of prospects and increase your CTRs. For example, which one of the following four listings catches your eye immediately?<\/p>\n

\"Rich<\/p>\n

Probably the third one, right?<\/p>\n

Yes, that\u2019s because of the ratings and the reviews. This is what rich snippets do. Even though its position on the page is less enviable due to low ranking, the extra visual detail gives it a much better chance at grabbing attention and ultimately sales.<\/p>\n

Apart from this, below are some other important reasons:<\/p>\n