![\"\"](\"https:\/\/prestawebdev.newsoftdemo.info\/blog\/wp-content\/uploads\/2019\/07\/popups.png\")
<\/p>\nEver since their emergence, pop-ups have been seen as nothing more than a nuisance. This might be because of the fact that they are used to bombard the visitors\u00a0each time they visit a website.\u00a0But is this what they do or do they serve some other purpose as well?<\/p>\n
Well, the graph below says it all.<\/p>\n
<\/p>\n
Yes, that\u2019s absolutely right. Pop-ups, when done in the right way, reap great benefits. The challenge is to use pop-ups\u00a0in a way that doesn\u2019t ruin the user experience instead enhances it. For example, if a pop-up appears just once for each visitor through the use of cookies, it is much more likely to yield better results.<\/p>\n
Let\u2019s take a closer look at some of the ways <\/b><\/strong>to use pop<\/b><\/strong>–<\/b><\/strong>ups to boost your conversions <\/b><\/strong>without destroying the user experience of your site.<\/p>\n Say No To Entry Pop-Ups<\/b><\/strong><\/p>\n The\u00a0worst\u00a0way to annoy your customers straight off the front foot is to shove a pop up in their face as they enter your site. A\u00a0customer needs to get a look and essentially a feel for your site before they should be encouraged to make any commitments. The face up pop-up can defer them away from your site and possibly never to return.<\/p>\n As an alternative to entry pop-ups, you should consider using\u00a0exit\u00a0pop-ups. It is a phenomenal way to turn an otherwise negative thing (leaving your site) into a positive thing\u00a0When it seems that a visitor is about to leave the site, these pop-ups can show up to encourage the visitors to stay connected with the website\u00a0or make a purchase.<\/p>\n Consider the example.<\/p>\n Visitor Type Based Targeting<\/b><\/strong><\/p>\n Each visitor visits your website from different sources and has varying needs. This means each person will respond in a different manner to your marketing messages.<\/p>\n One way is to\u00a0personalize the pop-up based on the referral source. Yes, you cannot know the preferences\u00a0of each and every visitor but can form segments based on the user type. Further, you can make use of referrer detection technology\u00a0to know the domain of the visitor use that information to customize your pop-ups.<\/p>\n Another reason people have nurtured hate for pop-ups is that many of them do not contain any valuable or relevant content. As a matter of fact, pop-ups with relevant information are considered helpful and are liked by visitors.<\/p>\n According to Sumo, u<\/i><\/b><\/em><\/strong>nclear <\/i><\/b><\/em><\/strong>h<\/i><\/b><\/em><\/strong>eadline <\/i><\/b><\/em><\/strong>a<\/i><\/b><\/em><\/strong>nd <\/i><\/b><\/em><\/strong>o<\/i><\/b><\/em><\/strong>ffer<\/i><\/b><\/em><\/strong>s<\/i><\/b><\/em><\/strong>\u00a0<\/i><\/b><\/em><\/strong>s<\/i><\/b><\/em><\/strong>ink <\/i><\/b><\/em><\/strong>y<\/i><\/b><\/em><\/strong>our <\/i><\/b><\/em><\/strong>c<\/i><\/b><\/em><\/strong>onversion <\/i><\/b><\/em><\/strong>r<\/i><\/b><\/em><\/strong>ates<\/i><\/b><\/em><\/strong>.<\/i><\/b><\/em><\/strong><\/p>\n If the content helps the visitor solve their problem, find the right solution, or get answers to their questions, the pop-up won\u2019t be perceived as annoying.\u00a0Instead, it will be seen as helpful, or at least as intending to help, not disturb.<\/p>\n Another way to do this is by using it as an extra navigation tool: meaning rather than promoting an offer or subscription, you can use the pop-up to redirect traffic.\u00a0Forwarding visitors to your best-performing content\u00a0can help boost your conversion\u00a0rate\u00a0and provide a better user experience at the same time.<\/p>\n Here\u2019s a good example.<\/p>\n Testing never goes in vain!<\/p>\n Want to know which pop-ups are helpful and which are hampering your site? A\/B testing is the way. Using A\/B testing, you\u2019ll be able to figure out which messages and design elements work, what should be removed and what should stay.<\/p>\n For instance, BOOM! by Cindy Joseph has used A\/B testing to fine-tune their pop-up campaign. Once they knew which pop-up was favored by their visitors, they could remove the poor performing pop-ups and see greater conversions overall.<\/p>\n![\"Entry](\"https:\/\/prestawebdev.newsoftdemo.info\/blog\/wp-content\/uploads\/2019\/07\/Entry-Pop-Ups.png\")
<\/p>\nOffer Valuable and Relevant Content<\/b><\/strong><\/h4>\n
![\"pop-up](\"https:\/\/prestawebdev.newsoftdemo.info\/blog\/wp-content\/uploads\/2019\/07\/pop-up-to-redirect-traffic.jpg\")
<\/p>\nDon\u2019t Miss out On A\/B Testing<\/b><\/strong><\/h4>\n